As years passed and the social climate changed and
evolved, the decision was made in 1969, to transform “The Hollywood” into
“The PussyCat”, a cinema featuring strictly explicit, adult-themed movies.
The theater is now, since July 1981, known under the name "CINEMA L'AMOUR", and focuses exclusively on adult films. The
cinema has the distinction of being the oldest movie hall of its kind in
Montreal, yet the interior design remains virtually unchanged since its
opening almost a century ago. As shown in the photo, the aisles, classic ornamentations,
and the horseshoe balcony remain intact.